Serving as one of leading proponents in digital entertainment, MIC is strategically established to meet the opportunities and challenges of this exciting industry in Asia including Hong Kong, Mainland China and South East Asian countries.
The Multimedia Innovation Centre (MIC) was established in 1999 and integrated into the School of Design in 2005. Being a research centre in the internationally known HK PolyU School of Design, MIC’s uniqueness is the inter-disciplinary nature of its staff and their approach to applying technology and design in digital media products and services including games, animation, media production and human machine interaction.
MIC offers an exciting taught master program in multimedia and entertainment technology, which has emerged as one of the leading postgraduate programs in multimedia and entertainment in Asia.
With over 1,200 students, the School of Design is at the forefront of applying Asian innovation to global opportunities. We are committed to sustain excellence in design education, practice, consulting and research; to harness the legacy and dynamism of Asian cultures in creating solutions for human needs; and to create strategic models for products, brands, and systems in local and global markets.
Our core values are humanistic design, mastery of making, strategic thinking, creative and critical engagement, envisaging design as processes, sustainability, sensitivity to history and culture, cross-disciplinary collaboration, clarity and conviction in communication.
The Hong Kong Polytechnic University is a university where innovation meets application.
PolyU has always soared to great heights by staying close to the practical needs of the community and the country. Bearing in mind our motto "To learn and to apply, for the benefit of mankind", PolyU takes pride in offering a wide range of quality academic programmes which nurture the much-needed professionals and leaders for our society. We have a long-established, application-oriented research culture, and we are keen to support our academics in conducting research that has impact and practical value.